the Human behind
"Designing from the Heart"
GAYATRI PACHPANDE
Designer & Perceptive Thinker
Hello! I'm a Strategist by profession and
a Designer by heart.
My long-term goal is to encourage all the businesses in the world to adopt human-centric approach into their strategies.
A graphic design internship at an IT company kickstarted my journey as a Designer. I got my first taste of corporate life and honed my skills to a professional level.
Next up, I headed to a new city to join a boutique branding and marketing agency. Here, I worked on a plethora of projects from different niches, adding new dimensions to my skills and polishing them to perfection.
My drive to venture beyond the boundaries of branding and marketing led me to the exciting world of freelancing. This allowed me to approach projects with a newfound sensitivity and discernment while also sharpening my time-management skills to prioritize tasks and meet deadlines.
My passion for mental well-being led me to volunteer at a non-profit organization, where I learned the art of collaboration
and teamwork and honed my communication skills while ensuring the quality and compliance of the designed artworks with brand guidelines.
Freelancing allowed me to refine my work processes and appreciate the value of design in even the smallest of tasks. This inspired me to pursue a Master's degree in Design Strategy and Innovation, where I gained in-depth knowledge of the techniques and tools used to tackle business challenges and create successful solutions.
So my career as a multidimensional designer continues, always eager to take on new challenges and continue to learn and refine my talents.
Bringing in Experience not only as a Visual Thinker but also as a Service Designer
In my previous role as a freelance Strategist and a Graphic Designer, I have developed and implemented successful branding and marketing strategies for businesses. I am committed to delivering great experiences to customers and proactively looking for user-centric ways to innovate services. Identifying service gaps is an essential part of my role, I analyze and derive key findings from collected data and design seamless outputs that help customers.
01
Service Design
I am well-versed in various User Centred Design methods which inform my design decisions. This includes data collection using Primary and Secondary research methods as well as desk research and literature reviews. I have a proven ability to gather valuable insights by engaging with stakeholders and experts in the field. Additionally, I have experience facilitating workshops to gain a deeper understanding of user needs. All of these research skills allow me to provide a comprehensive and user-centered service.
02
User Research
I exercise perceptive use of quantitative and qualitative user research methods like questionnaire surveys and in-depth interviews to develop user personas. This enables me to identify and discern unmet customer needs and their pain points, in turn helping me address service gaps.
03
Strategy & Conceptualisation
I am always on the lookout for better ways of doing things with the help of my problem-solving approach. As a freelance strategist, I approach every client brief with my ability of discernment and perception, highlighting the underlying problem(s) and delivering the best solution(s).
04
Branding &
Marketing
I bring in 6 years of experience and skillset of working as a freelancer and a full-time brand and motion designer for clients in e-commerce, IT, healthcare sector.
05
Visual Design
I believe in the power of visuals as they can convey chunks of information as well as abstract topics with just one picture. As a creative professional, I am adept with understanding and effectively communicating complex ideas and concepts in visual format.
"Let's add a Human-centric dimension to your business."
