Days Without
Cornitos
Cornitos is a India's leading brand of Nacho Crisps that adds a burst of flavours in every bite. It is a youthful approach based on the meme culture targeting youngsters.
Client
Cornitos
Year
2018
Category
Food
Type of Work
Concept
Advertising
Graphic Design
This is a mini advertising campaign based on a trending meme concept on social media.
It focuses on the FOMO caused due to the 'absence' of Cornitos in a person's life. It exaggerates their craving for it to an extent where they associate everything triangular shaped as a Cornito.
I chose six different triangular shaped things, few of them being exaggerated like the Pyramids of Giza or the Illuminati symbol for the humor content.
I tried connecting the two using one-liners, putting the person narrating the situation in an embarrassing position which he/she would not do otherwise.
